The Eighteenth Session of Academic Forum of Excellence 2023 of the Business School for the 20th Anniversary Celebration of the Establishment of the Business School and the MBA Education Center Successfully Organized

At noon on September 20, 2023, the Business School held the Eighteenth Session of Academic Forum of Excellence 2023 of the lecture series of the Business School for the 20th Anniversary Celebration of the Establishment of the Business School and the MBA Education Center in Conference Room 602 of the Main Teaching Building of the Xueyuan South Road Campus of Central University of Finance and Economics. The lecture featured Dr. Zuo Yuhan from the Department of Organization and Human Resource Management at the Business School as the guest speaker. More than thirty people, including faculty, doctoral students, master students, and undergraduates, participated in this event.

The conference was hosted by Associate Liu Wei from the Department of Organization and Human Resource Management at the Business School. Dr. Zuo Yuhan, a faculty postdoctoral fellow at the Business School, Central University of Finance and Economics, received her Ph.D. in Management from the School of Management at Zhejiang University in 2022. Her research focuses on digital human resource management and the performance of creators on content creation platforms. Her work has been published in journals including Journal of Management World, and Journal of Career Development. She is also the principal investigator for a project funded by the Youth Fund under NSFC.

The topic of Dr. Zuo's lecture was “The Relationship between Creative Strategies and Work Performance in the Context of Content Creation Platforms.” As content creation platforms gain popularity, more and more young people are using these platforms to publish their original works and generate economic income. Within this research context, the study explores the connection between creative strategies and work performance on content creation platforms, with a particular emphasis on the relationship between the popularity of the topics used in the works and the number of views, as well as the conversion rate from views to coins. By analyzing the tag and performance data of 290,000 works in the knowledge section of Bilibili, the study discovered that using popular topics has a positive U-shaped relationship with the number of views and an inverse U-shaped relationship with the conversion rate of views to coins.

After the sharing session, the faculty and students engaged in an active discussion on topics such as research content and research design, thereby further deepening the academic exchange.

The “Academic Forum of Excellence” is an academic exchange platform established by the Business School to fulfill its mission of "contributing new knowledge to management.” It focuses on cutting-edge theoretical issues and organizational development challenges in the discipline of business administration and Chinese enterprise management practices. By aggregating cutting-edge thoughts and innovative viewpoints from both domestic and international sources, it seeks to explore Chinese solutions for the social and economic development of China.