CUFE Business School provide 4 courses in the 2022 CUFE International Summer School. All courses will be delivered online.
Course description
1.1 Strategic Foresight and Decision-Making in International Markets
This course is co-supported by Nuremberg Institute for Market Decisions (formerly GfK Verein). The course is on the subject of market research and teaches qualitative and quantitative research methods along with the ways of designing market research, collecting data and utilizing analytical tools. Via lectures and case discussions, participants are able to have abundant access tothe most up-to-date theories and hands-on experiences. Certificates will be provided by both CUFE and GfK after the course ends and all relevant criteria. Additionally, GfK would like to provide the top students in class with the opportunities of having an internship in its Chinese branch.
Lecturer profile:
Dr. Andreas Neus
Managing Director and Vice-President, NIM
Dr. Fabian Buder
Head of Future and Trends Research, NIM
Dr. Matthias Unfried
Head of Behavioral Science, NIM
Hours and credits: 32 hours, 2 credits
Target students: 2nd year UG
Time (Beijing time):
Lecture time: July 7-15, Monday-Friday daily: 14.00-18.00
1.2 Debiasing Strategic Decision Making: Visual Tools and Procedures
Understanding the meaning of a holistic approach in strategic decision making. Ability to use a visual procedures and tools to develop strategies for“productive systems” (Ulrich) from analysis to implementation measures and to debias strategic decisions in practice.
Lecturer profile:
Dr. Christian Muntwiler
Lecturer and senior consultant,St. Gallen Business School, Switzerland
ManagingDirector of SGCM Consulting & Management AG (organisation and execution of management training and management consulting)
Hours and credits: 32 hours, 2 credits
Target students: 2nd year UG
Time (Beijing time):
Mo, 4. July： 14 - 17.00
Tu, 5. July： 14 - 17.00
Fr, 8. July： 14 - 18.00
Mo, 11. July： 14 - 18.00
Tu, 12. July： 14 - 18.00
We, 13. July： 14 - 18.00
Th, 14. July： 14 - 18.00
Fr, 15. July： 14 - 18.00
1.3 Global Marketing and Communication Strategy
Global Business Strategy examines the diverse advantages and complications of multinational organization with emphasis on translating marketing, financing, and operating plans in light of geographical, cultural, and legal differences across the globe. It will also cover strategy considerations for trans-global management.
It is the goal of this course to give students a fundamental understanding of the environment in which international business operates and of the business practices required to compete successfully in global markets with distinct cultural differences.
Lecturer profile:
Dr. Lois Bitner Olson
Marketing Department, School of Business Administration, San Diego State University
Hours and credits: 32 hours, 2 credits
Target students: 1st year UG
Time:
July 4-15, Monday-Friday, daily: 8.30-11.30 p.m.
1.4 Luxury Industry Analysis and Management
This course has a strong focus in the industry of luxuries. It introduces the origin, development, the status quo and the trait of various luxury brands, aswell as the in volute relationship between them. It may also introduce with deep industrial insight the procedure on luxury brand managing and the future development. A field-trip to local luxury stores is required, which may provide hands-on opportunity for participants to understand the status quo of the local luxury industry better.
Lecturer profile:
Professor Alain Cognard
Professor of Management, ESCP Europe
Hours and credits: 32 hours, 2 credits
Target students: 1st year UG
Time:
July 4-15, Monday-Friday daily: 14.00-17.00
How to apply?
All CUFE students are welcome to apply through the university class selection platform.