Sincethe year of 2012, the Summer School in the Business School has beensuccessfully held for 6 times under the support of the Personnel Department,the Academic Affairs Office, the International Cooperation Office, and theLogistics Service Group.

                       

Wehave invited preeminent professors from well-known universities overseas toimpart the most frontier and up-to-date insight to our students. Students maybe able to have access to such top-notch professors in flesh withoutgoing abroad, and discuss with them the knowledge of international business.

                             

In2016, the Summer School tend to set up a total of five courses, starting fromJuly9, 2019toJuly 20, 2018. The morning session is from8:30am. (UTC+8)to11:30am. (UTC+8)and the afternoon session is from2:00pm. (UTC+8)to5:00(UTC+8).

                           

Studentsfrom all Schools can apply for the programme, however, applicants may beselected before enrollment. Credits and certificate may be given after studentsfinish all relevant courses and pass exams required.

                   

1.CourseProfile

                   

1.1 International Market Research andInnovation  

                    

Course Description:

This course is co-supported by Gfk Vereinand invites experts either from business practice and from academia. The courseis on the subject of market research and teaches qualitative andquantitative research methods along with the ways of designing market research,collecting data and utilizing analytical tools. Via lectures and casediscussions, participants are able to have abundant access to the mostup-to-date theories and hands-on experiences. Certificates will be provided byboth CUFE and GfK after the course ends and all relevant criteria met.Additionally, GfK would like to provide the top students in class with theopportunity of having an internship in its Chinese branch.

                         

Lecturer：

Prof.Dr. Raimund Wildner

ManagingDirector and Vice President, GfK Verein

                     

Ms.Phyllis Macfarlane

GlobalTraining Director CE, GfK  

                 

Dr.Fabian Buder

ProjectManager, University Cooperation, GfK Verein

                     

Dr.Andreas Neus

Headof University Cooperation, GfK Verein  

                 

Dr.Thomas Couronné

ProjectManager, Future and University  

Programs,GfK Verein

                                 

Dr.Marek Jiruse

MarketingSciences Specialist，GfK

Credits：72hrs;4credits

Intended Students：3rd YearStudents (Juniors)

                   

1.2 LuxuryIndustry Analysis Management  

                   

CourseDescription:

Thiscourse has a strong focus in the industry of luxuries. It introduces theorigin, development, the status quo and the trait of various luxury brands, aswell as the involute relationship between them. It may also introduce with deepindustrial insight the procedure on luxury brand managing and the futuredevelopment. A field-trip to local luxury stores is required, which may providehands-on opportunity for participants to understand the status quo of the localluxury industry better.

                                                           

Lecturer:AlainCognard

Professor of Management, ESCP Europe-CANM

Credits:36hrs; 2 credits

Intended Students:2ndYear Students (Sophomore)

                   

1.3Your Ideas are Terrible: Build Real Businesses that Solve Real Problems

                                         

Lecturer：Dr.Dale Thomas Eesley

ViceProfessor, University of University of Nebraska-Omaha

Credits:36hrs; 2 credits

Intended Students:2ndYear Students (Sophomore)

                         

1.4VisualThinkingand CustomerInsight

                                                   

Course Description:

VisualThinking

Visual thinking focuses on the method of investigation, whichintends to teach participants how to search for effective information fromnumerous interviewees. It also focuses on the collecting, arranging and carefulanalysis of data information, which helps cultivate participants’ ability toobserve and their sensitivity towards information.

                               

CustomerInsight

Customer insight tend to observe and understand consumers’ demandfrom their behavior, motivation and trend. It also requires participants tohave hands-on experiences in order to have a better understanding of consumers’sentiment and needs, so as to give constructive opinions on the innovation andimprovement of different products.

                                                 

Lecturer：Prof. Dr. Simon Bolton

Associate Dean (Research and Enterprise), BirminghamInstitute of Art and Design, Birmingham City University

Credits：48hrs;2credits (including a 12 hrs’ field trip)

Intended Students:1st Year students(Freshman)

                           

1.5GlobalMarketing and CommunicationStrategy

                         

Course Description:

Global Business Strategy examines the diverse advantages andcomplications of multinational organization with emphasis on translatingmarketing, financing, and operating plans in light of geographical, cultural,and legal differences across the globe. It will also cover strategyconsiderations for trans-global management.

                       

Course Objectives:

It is the goal of this course to give students a fundamentalunderstanding of the environment in which international business operates andof the business practices required to compete successfully in global marketswith distinct cultural differences.

                           

Lecturer：Dr. Lois Bitner Olson

Lecturer, Marketing Department,School of Business Administration,

San Diego State University

Credits：36hrs;2credits

Intended Students:1st Year Students (Freshman)

                       

2.Application

All students are welcometo apply, while applicants have to first fill in the chart of the 2017 SummerSchool Project in Business Application Form and parents of all applicants shallsign up the form of the Parent Notification.

                       

The paper version of theform shall be collected by class monitors in charge, and be handed in to the Officeof Students’ Affair . The e-version of the chart shall also be collect and sentto the required mailbox.

                             

E-mail address:

Freshman：zhang20172021@163.com

Sophomore：shang16benke@163.com

Junior：393811818@qq.com

                           

Due date:12:00 p.m (UTC +8)., Friday,8 June, 2018

                              

Contact address:Room 304, Lilac Garden Building No.1, CUFE Shahe Campus

                   

3.Notice

                   

All credits received from the Summer School can be recorded andcalculated in the academic management system. However, students should bare inmind that it is up to each School and Major to decide independently and thenofficially approved whether the credit can be used as a substitute for otherrequired credits.

                         

Schedule of 2018Summer School of Business School

                                  

                     

International Market Research and Innovation

                           

             

Lecturers：

                               

Prof. Dr. Simon Bolton，Faculty of the Arts and Sciences (FAS), Edge Hill University (United- Kingdom)

Prof. Dr. Alain Cognard，Professor of Management, ESCP Europe (France)

Dr. Lois Bitner Olson，Marketing Department, School of Business Administration, San Diego State University (United States)

Dr. Dale Thomas Eesley，Vice Dean, University of Nebraska (Omaha Campus) (United States)

GfK Verein Teaching team led by Professor Raimund, Vice President of GfK (Germany)