The Final Round of the Second CMAU National College Student Market Research and Business Planning Competition for the Northern Region successfully Held at our School

On July 22, the Final Round of the Second CMAU National College Student Market Research and Business Planning Competition for the Northern Region was successfully held. It was hosted by Chinese Marketing Association of Universities and organized by the Central University of Finance and Economics.

At the beginning of the opening ceremony, Professor Lin Song, Dean of the Business School at Central University of Finance and Economics, delivered a speech for this conference. Dean Lin Song extended his congratulations on the successful holding of the CMAU Market Research and Business Planning Competition. He believed that this competition could effectively develop market research and business planning skills among college students and provide a platform for educational practice and skill training for teachers and students.

Professor Wang Yi, Vice President of the Chinese Marketing Association of Universities and a professor from the Business School, Central University of Finance and Economics introduced the participation profile of the current CMAU Market Research and Business Planning Competition in his speech. He indicated that the Competition is a national public welfare competition aimed at “discovering and solving real issues.”

Associate Professor Yao Kai from the Business School, Central University of Finance and Economics, Vice Chairman of the Competition Executive Committee introduced the rules and precautions for the final round of the regional competition and wished all participating teams to achieve excellent results.

Following the fierce preliminary school competitions and anonymous review process, a total of 50 teams from over 20 universities in Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, and Heilongjiang participated in this competition. After two intense rounds of defense in the morning and afternoon, and evaluations by 10 expert judges from academia and industry, a total of 31 teams received the Second Prize, and 19 teams received the First Prize.

During the closing ceremony, Zhang Leinan from the University of International Business and Economics, Chen Kai from Beijing Forestry University, Tong Luqiong from the School of Economics at Beijing Normal University, and Lin Zhenshun from Zhangkang Ruima Marketing Technology Co., Ltd., as representatives of the judges, summarized the competition. The judges believed that all teams performed excellently in this competition, showcasing high-quality report content. They expected the CMAU Market Research and Business Planning Competition to perform even better and achieve better results on the path of promoting learning, enhancing quality, and cultivating talent through competitions. The opening and closing ceremonies of this conference were hosted by Teacher Gu Leilei from the Marketing Department of the Business School, Central University of Finance and Economics.