Our University successfully Hosted the 14th Sino-Japanese International Symposium on Entrepreneurship Education

On November 16, 2023, the 14th Sino-Japanese International Symposium on Entrepreneurship Education, jointly organized by Central University of Finance and Economics and Osaka University of Commerce, was successfully held at our university. Over 70 teachers and students from Central University of Finance and Economics and Osaka University of Commerce participated in the symposium.

The symposium was attended by Vice President of Osaka University of Commerce, Professor Sun Feizhou from the Faculty of General Management, Professor Yan Heping from the Faculty of Economics, Associate Professor Kitamura Yasuichi from the Faculty of General Management, Professor Hayashi Koji, Dean of the Faculty of General Management, Professor Murakami Yoshiaki from the Faculty of General Management, Associate Professor Shibata Takayoshi from the Faculty of Economics, Professor Umeno Kyori from the Faculty of General Management, Teaching Assistant Miyama Hisaki, Academic Affairs Officer Asakawa Eri, Academic Affairs Officer Sako Kazunari, and several student representatives. The symposium was attended by Assistant to the President and Dean of the School of Economics, Professor Chen Binkai, Professor Ge Jianxin, Director of the International Cooperation Office, Professor Lin Song, Dean of the Business School, Professor Zhou Weizhong from the Department of Strategy, Associate Professor Chen Gaosheng, Teacher Song Chen, Teacher Li Jiapeng, and Teacher Guo Xiaokun, Director of the International Cooperation Office. Over 50 current students from Central University of Finance and Economics, as well as students from the Central University of Finance and Economics Entrepreneurship Management Experimental Class from multiple Institution of higher education, including Central University of Finance and Economics, University of Chinese Academy of Sciences, Beijing University of Posts and Telecommunications, Beijing Language and Culture University, China University of Mining and Technology, Beijing Sport University, and China Women's University, participated in the symposium. The symposium was chaired by Professor Lin Song, Dean of the Business School.

Assistant to the President of Central University of Finance and Economics, Professor Chen Binkai, delivered the opening remarks on behalf of the Chinese side. Professor Chen mentioned that before the pandemic, the two universities took turns hosting the Sino-Japanese International Symposium on Entrepreneurship Education, and the exchanges between peers from different cultural backgrounds were very enlightening and valuable. This event has also become a brand activity for entrepreneurship education at Central University of Finance and Economics. I am very pleased to see that the two universities have restarted the co-hosted International Symposium on Entrepreneurship Education this year, which I believe will be a new starting point for the entrepreneurship education practices of both universities. I look forward to further strengthening cooperation between the two universities in the future, exploring diverse possibilities in areas such as student and teacher exchanges, academic collaboration, and more. Vice President Sun Feizhou of Osaka University of Commerce delivered the opening remarks on behalf of the Japanese side. He expressed that the interaction and exchange between the two universities are very meaningful. The initial intention of entrepreneurship education is to encourage students to face challenges and be proactive through practical entrepreneurship education, thus realizing the concept of practical education. He hoped that the two universities will continue to work together in good faith in the future, and he also looked forward to meeting with the teachers and students of Central University of Finance and Economics in Japan next year to strengthen friendship.

Assistant to the President of Central University of Finance and Economics, Professor Chen Binkai, delivered the opening remarks on behalf of the Chinese side

Vice President Sun Feizhou of Osaka University of Commerce delivered the opening remarks on behalf of the Japanese side

In the keynote speech session, Professor Zhou Weizhong from the Business School, Central University of Finance and Economics delivered a speech titled Characteristics of Generation Z and Consumption Scenario Innovation. Based on the background of supply-side structural reform, dual circulation, and consumption promotion, Professor Zhou focused on “Generation Z marketing” in the commercial field. He analyzed the formation of the concept of Generation Z, the characteristics of contemporary Chinese youth, and combined the trend of consumption quality improvement to explore the development direction of consumption scenario innovation. Generation Z is growing up to become the builders of China's economy and society, and we need to embrace the differences in values between generations with an open and inclusive mindset. Following that, Professor Umeno Kyori from Osaka University of Commerce shared his perspective on the challenges faced by Japanese multinational companies in international human resource management. For Japanese multinationals, the slow progress of localization is a significant issue in international human resource management. Professor Umeno addressed this issue by discussing the importance of localization, the reasons for the slow progress of localization in Japanese multinationals, and potential solutions. The audience engaged in a lively question-and-answer session with both professors.

Professor Zhou Weizhong from the Business School, Central University of Finance and Economics delivered a keynote speech

Professor Umeno Kyori from Osaka University of Commerce delivered a keynote speech

The student research and entrepreneurial practice report presentation session was divided into six parts, each hosted by Professor Zhou Weizhong, Professor Umeno Kyori, Teacher Li Jiapeng, Professor Murakami Yoshiaki, Associate Professor Chen Gaosheng, and Associate Professor Shibata Takayoshi. 11 students from both universities presented their entrepreneurial plans or cases on-site and shared them with the audience. They also engaged in in-depth discussions and exchanges with the teachers and students present about their entrepreneurial projects and works.

Student research and entrepreneurial practice report presentation

Student research and entrepreneurial practice report presentation

Student research and entrepreneurial practice report presentation

Q&A session

Following the presentations, Professor Zhou Weizhong from Central University of Finance and Economics and Associate Professor Kitamura Yasuichi from Osaka University of Commerce provided feedback on the students' report content and presentation performance. Professor Zhou highly praised the students' choice of topics and their on-site expression. He encouraged the students for being able to identify important real-world issues in their own living environments. For each student's proposed solution, Professor Zhou offered constructive suggestions from both theoretical and practical perspectives. In his role as a Chinese teacher, Professor Zhou expressed his gratitude to the teachers and students of both universities for their joint efforts in making the symposium so successful. Associate Professor Kitamura praised the students for their research style of “finding real problems” and “digging into the essence,” and once again thanked them for their hard work.

Professor Zhou Weizhong from Central University of Finance and Economics provided feedback

Associate Professor Kitamura Yasuichi from Osaka University of Commerce provided feedback

Following a joint evaluation by the professors, Zhang Siyang from Central University of Finance and Economics and Narita Takumi from Osaka University of Commerce won the “Best Presentation Award” at the symposium. During the award ceremony, Professor Ge Jianxin expressed his expectation for the students to “not only have good ideas but also be able to write and speak well.” He represented the Chinese side and presented the award to the winning student from Osaka University of Commerce through a virtual ceremony. Vice President Sun Feizhou of Osaka University of Commerce presented the award to the winning student from Central University of Finance and Economics through a virtual ceremony and praised the social and practical significance of their entrepreneurial project.

Professor Ge Jianxin from Central University of Finance and Economics presented the “Best Presentation Award” to Narita Takumi

Vice President Sun Feizhou of Osaka University of Commerce presented the “Best Presentation Award” to Zhang Siyang

At the end of the symposium, Professor Lin Song, Dean of the Business School, Central University of Finance and Economics, and Professor Hayashi Koji, Dean of the Faculty of General Management of Osaka University of Commerce, delivered closing remarks on behalf of their respective universities. Professor Lin Song thanked the students for their excellent presentations and especially appreciated the sharing, exchange, and discussion among the teachers and students, which was a real-life practice of entrepreneurship education from management phenomena to rational thinking and then to theoretical research and practical application. Although there is still room for improvement, the potential is limitless. “Time flies, and I'm still not satisfied.” Professor Lin Song once again expressed his gratitude to the teachers and students who participated in the sharing and exchange, as well as to those who prepared and organized the symposium. He sincerely looked forward to the next meeting and exchange. Professor Hayashi Koji expressed his deep gratitude to the teachers and students of Central University of Finance and Economics, the organizers of the symposium. The Sino-Japanese International Symposium on Entrepreneurship Education has been successfully held for 14 sessions. This year, it was held for the first time in a hybrid online and offline format, and the symposium was very successful. It was great to see the familiar faces of the teachers and students on the screen, but there were still some regrets. The development of network technology cannot replace face-to-face communication. I sincerely hope that we can gather at Osaka University of Commerce in 2024.

Professor Lin Song, Dean of the Business School at Central University of Finance and Economics, delivered closing remarks

Professor Hayashi Koji, Dean of the Faculty of General Management of Osaka University of Commerce, delivered closing remarks

Through this symposium, teachers and students from both China and Japan engaged in lively academic exchanges and deepened their mutual understanding and friendship. In the nearly two decades of exchange and cooperation between the two universities, co-hosting the Sino-Japanese International Symposium on Entrepreneurship Education has been a shared pursuit and commitment. The symposium has established a favorable brand effect and international influence in the field of entrepreneurship education in both countries.

A group photo of the teachers and students present