From June 1 to 2, 2024, the Grand Final of the Undergraduate Student Group & China International Student Group of the 14th National University Students Market Research and Analysis Competition of "ZhengdaCup" was held at Hefei University of Technology.

Both teams of our school won prizes. The report "Leading the Way, Setting Sail - Suggestions on Market Research and Application ofYangheBrand", which was directed by Mr. Song Chen of the Business School and completed by the "Navigation Team” consisting of HeWenbo, ZhangZiwei, GouYuqingand Xu Dan, won the first prize in the national competition. The report “The Far and the Near: Exploring the Balance of Store Services on the Basis of Social Phobia Services”, which was directed by professors Song Chen and LingRuobingof the Business School and completed by the “PeseudoSocial Butterfly Team” consisting of ZhouJingwen,MayibaidaierMahemuti, ChenXiyuan, GouZhenzheand ChenJiaxin, won the second prize in the national competition. In addition, we won the "Best Institution Organization Award".

The 14th National University Students Market Research and Analysis Competition of “ZhengdaCup” was hosted by Commerce Statistical Society of China, sponsored by CP Group and undertaken by Hefei University of Technology. Launched in September 2023, this competition aims to provide college students with a platform to apply professional knowledge to innovative practices. It has attracted a total of 295,000 students from 1,063 universities in 34 provincial-level administrative regions across the country to sign up for the competition. Among them, the undergraduate student group has a total of 233,000 students from 901 universities, and the international student group has a total of 1,041 students from 92 universities. After 7 months of selection through theoretical knowledge competitions, school competitions, enterprise proposition competitions, and provincial competitions, a total of 240 undergraduate student teams and 69 international student teams successfully entered the national finals.

TheNavigation Team and the instructor Song Chen

All members of thePeseudoSocial Butterfly Team